Red Pill TheoryWomen rage against "body-shaming" Protein World ad campaign. (self.TheRedPill)

submitted by rtf111

Feminists in the UK are raging about some sexist subway ad campaign by a fitness supplement company called Protein World. There was a whole brouhaha on Twitter when Protein World told one feminist whiner to "Grow up." and included a collage of women's magazine covers that were basically identical to Protein World's ad ("Are you ready for the beach?", "How to get into bikini shape for the summer", etc.)

After seeing the ad, I felt I knew why it was angering so many women but couldn't quite put my finger on it. The ads are apparently sexist because they consist of a larger than life picture of a super-fit perfect 10 model in a small bikini.

Then a couple feminist bloggers decided to protest the sexist ads by posing in front of one in their own bikinis. Looking at the picture I realized that Protein World's ads are directly attacking their deepest insecurities. Body flaws can be hidden with spanks and a pair of tight jeans but not in a bikini. The skinnier redhead feminist has a very pretty face, great hair, perfect teeth... but her body is meh. How many girls have you thought were pretty but when they took their clothes off had so-so bodies (granted it's hard to be objective when the girl is naked and spreading her legs). The ad makes them incredibly insecure because there's no competition between them and this huge picture of a perfect model. They are jealous of an advertisement.

Anyways, it reinforced to me that if you are a fit person you are always superior to an out of shape schlub, even if that schlub is a pretty redhead feminist.

[–][deleted] 272 points273 points  (86 children)

As someone rightly said in /fatpeoplehate.

I paraphrase:

Fat Acceptance does nothing but steal their customers away, they [The company] are completely comfortable with being shitlords because it's not only right, it's profitable for them.

The response on twitter was excellent though:

Your insecurities are not my problem.

[–][deleted] 218 points219 points  (55 children)

Here are the tweets by the company, and finally the CEO's


[–]FattestRabbit 253 points253 points [recovered]

Wow. Good on Protein World for sticking to their ad. The worst is when a company puts out a good message and buckles under the weight of a few SJWs.

[–]lucoztazade 114 points115 points  (26 children)

It's hilarious how she thinks that she must be an authority on the subject because she has been fat/thin/anorexic. If anything her obvious problems with the subject matter should be enough to render her opinion void.

[–][deleted] 65 points66 points  (23 children)

I have too been anorexic. Now I'm ripped as fuck and have a bmi of 25. The experience of crippling insecurity made me want to improve myself and become healthy, and admired. I think these women are lazy: if you care so much about how you look, fu king put the work in. When are the feminists going to attack ads for supplements marketed for guys? The body standards there are even more fucking unrealistic than that woman: she doesn't even have a six pack, she has recent boobs but I doubt she's in the gym all day everyday. Men in adverts on the other hand are all roided up and ripped to shit, especially dehydrated for the shoot. That's more unrealistic than a woman who doesn't eat like a whale and maybe does some squats a few times a week. Do we give a fuck? No. Women need to accept this is just fucking marketing, and the idea of a model is exactly that: an ideal, not reality. If it were meant to reflect reality, everyone would be a fuckibg model.

Also I reject the idea that each body is beautiful or whatever. There is an objective element to beauty, they just CBA to work to achie e it, and the hate themselves for it. It makes no sense. Either don't care and accept your own body, (and whatever level of male attra tion you happen to recieve from it) or put in the fucking effort.

[–]Christian_Kong 29 points30 points  (4 children)

When are the feminists going to attack ads for supplements marketed for guys? The body standards there are even more fucking unrealistic than that woman

Never; because those guys are hot. It's even worse of a body image cause you at least need to run some high(er than most any doctor would recommend) test cycles to get the bodies of most male fitness models. If you want to talk about unrealistic body standards, men have to obtain a supplement illegally(again no doctor is going to give you enough test to get that kind of body if you prove you have low T) and use in an (potentially unsafe)unregulated manner to get a fitness level body. Women have to do cardio, abs, squats and diet.

[–]Transmigratory 4 points5 points  (2 children)

Amazing, men need to take all sorts of drugs to get their ideal appearance quick time. We don't whine about images; we recognise the hard work put into the guy's routine.

Women have to do considerably less for their ideal body type and they moan.


[–]rorrr 42 points43 points  (0 children)

The more they rage, the more publicity they give to Protein World.

Streisand effect.

[–]Endorsed ContributorRedBigMan 18 points19 points  (1 child)

Well you know some of those SJW's can easily tip the scales at like 400 pounds so it's quite easy to buckle under the weight of them unless you have an awesome deadlift/squat to deal with that level of weight.

That said the redhead on the right passes the boner test... the chunky slut on the left not so much.

[–][deleted] 13 points14 points  (0 children)

Chunky slut is hiding her fupa in her "bikini". Put down the Hagen Das and go run some wind sprints, fatty.

[–]TruckerJohn 17 points18 points  (2 children)

Holy shit, I've never seen a corporation respond the way a human would. When I read in OP that the company "stood by their beliefs" I was expecting a "We appreciate your concern, but we believe blah blah blah." Actually calling out"fatties" is fucking awesome to me. It is rude, it is arrogant. But if one thing, it shows that tis company is willing to get into a PR shit storm to back up their product. THey can get the free press by respectfully handling this OR by handling it like assholes. Choosing to handle it like assholes, to me, means whoever is in charge of their social media/PR dept. is actually all about pushing health on their potential readership.

[–][deleted] 2 points3 points  (1 child)

But if one thing, it shows that this company is willing to get into a PR shit storm to back up their product.

I think that the company (correctly) guesses that fatties are not the target demographic of "Protein World" and is placing their bets accordingly. No amount of supplication is going to make fat bitches buy weight loss supplements from them.

[–][deleted] 73 points74 points  (2 children)

Wow it become quite rare to see companies sticking to their initial line and telling whiner to gtfo. Nowadays most of them apologize.

But in a way that good for them. These women aren't their target so complying to them would be unproductive.

[–]PedroIsWatching 24 points25 points  (0 children)

It's a brilliant move actually. They completely realize that all the offended types on Twitter would have never in a million years bought from them anyway (bikini ad or not) so they don't care about pissing them off. The publicity is making them look awesome in the eyes of their actual customers, gym rats and people trying to lose weight/better themselves.

[–]life_is_amazing100 27 points28 points  (9 children)

Those tweets, made my day. LOL at these women failing at one of the cardinal rules in life "you can't negotiate desire". A mans dick doesn't care what you think if you can't pass the boner test it'll make sure you know haha.

[–]SnoopKittyCat 21 points22 points  (8 children)

Their entire point is exactly that: "yes you can negotiate desire" because for feminists, men's desires are totally shaped by the beauty standards created by the patriarchal advertising industry. And the always recurring example is the beauty standards in the paintings from centuries ago. Their goal is to make men's dick go hard to whatever they want by controlling every steps of boys education. This is why you can not argue with feminists, they have answers that defy reason for every argument you will bring on the table.

[–][deleted] 8 points9 points  (0 children)

The ads aren't the cause of men's desires... men's desires are the cause of the ad.

[–]life_is_amazing100 4 points5 points  (6 children)

Your right, there trying so hard to rewire the biology of a man's dick and don't realise that men's desires are shaped by nature and not the patriachy. It makes me laugh so much because they forget that mother nature doesn't listen to anyone lol.

[–]AntixD 9 points10 points  (0 children)

the ceo is ripped as fuckkkkkkk

[–]Revive_Revival 8 points9 points  (0 children)

"why make your insecurities our problem"


[–]Johnny10toes 10 points11 points  (0 children)

I'm starting to think that the political correctness bubble has finally popped. About fucking time.

[–]RPthrowaway123 1 point2 points  (0 children)

Wow, good for them. I will look into their products if they have any for bulking!

[–]mister_barfly75 37 points38 points  (20 children)

You do realise that we're hated over in fatpeoplehate, right? There was a thread there last night pointing out some Facebook group that they'd labelled as Redpill that was full of fat neckbeards, therefore proving the point that TRP is just full of angry mysogonists that can't get laid. Ironically, for a sub with the word "hate" in the title, to them we're just a hate group.

Remember, a vast majority of FPH subscribers are women. Our enemy's enemies are not necessarily our friends. I subscribe to both but reading what was being said about TRP and TRP followers lst night was galling. Especially for the poor chump who was trying to defend TRP and getting his imaginary internet points raped away.

Oh, and to anyone reading this, if you're subscribed to a fucking Facebook group advocating redpill ideas then you're a fucking moron. Rules 1 and 2, gentlemen.

[–]Razgriz16 17 points18 points  (7 children)

Who really cares if trp is hated anywhere though. No big deal, its not my job to give a shit about what others think. Both are good subs in content and the goal of the sub, but as far as caring what they think, I don't really give a shit.

Hate it and be against it all you want, that doesn't make trp any less valid.

[–][deleted] 7 points8 points  (6 children)

The problem isn't about validity, it's about operating beneath the radar. Rules 1 and 2 are do not talk about fight club. The more our existence is known, the more women collectively guard against our efforts to subvert their bullshit. Also, like it or not, we live in an increasingly gynocentric society. The more you openly associate yourself with TRP and its values the more it will cost you tangibly in your relationships and even your career. It doesn't matter what people think, so don't bother trying to sway them. Just know the truth and use it to your advantage. Work done in the shadows shines in the light.

[–][deleted] 3 points4 points  (2 children)

Red pill rule 1. Lift and don't be fat.

FPH rule 1. Don't be fat.

If FPH laugh at TRP for being filled with fatties that's just criticism TRP has to bear. There will be just far too many fat people in here for our own good.

I don't care if FPH is a lot of women, they reject fat logic and it has strong undertones of actual feminism vs third wave feminism which I agree with. They're not interested in excuses they're interested in results which makes us overlap FPH and they overlap TRP wherever either one likes it or not.

Reality is undeniable. The main theme of both subs.

[–]peoplearejustpeople9 1 point2 points  (0 children)

Are rules 1 and 2 both on not talking about TRP? Common sense, imo.

[–]abcd_z 1 point2 points  (0 children)

Our enemy's enemies are not necessarily our friends.

"The enemy of my enemy is my enemy's enemy. No more. No less."

-The Seven Habits of Highly Effective Pirates

[–]Transmigratory 1 point2 points  (0 children)

That's a fact we've come to accept.

Hence use an alt account if you reeeeally want to post in other subs where most of the redditors are women.

[–]Endorsed ContributorAFPJ 8 points9 points  (0 children)

PR like that and $76 for 2.5kg of 80% protein? Shit, they just got a new customer.

[–]cstrp 189 points189 points [recovered]

Lol. They state how great Dove is to promote a positive body image... News flash: Dove and Axe are the same company! Unilever... They don't give a shit about your positive body image; they only care what you want to hear to buy more of their shit. Men: buy our product and sexy skinny busty women will fawn over you. Women: buy our product because we think you are beautiful no matter what. It suits them just fine if you're happy being a ham planet because they also happen to own Hellman's mayo and Ben and jerry's

[–]1sailorJery 132 points133 points  (9 children)

I was thinking they were ok with women getting enormous cuz that's more skin that would need product.

[–]RBidziil 17 points18 points  (0 children)

Oh that's fucking genius and hilarious.

[–]tallwheel 1 point2 points  (0 children)

...and more sweat that needs to be cleaned off.

[–]Deresetese 1 point2 points  (0 children)

And their situation is less likely to ever change.

[–]life_is_amazing100 114 points115 points  (24 children)

Best tweets from the company: http://imgur.com/a/8iwCw

feminists getting owned

[–][deleted] 71 points72 points  (10 children)

I've never seen a company handling themselves so hilariously well against feminists. I hope they never back down.

[–]ubercoolhipsterguy 49 points50 points  (6 children)

"Let's see if the increased sales covers the insurance premium for having your office windows smashed in"

Last response of somebody with no answer and no argument - resort to violence.

[–]foldpak111 15 points16 points  (1 child)

Once again, feminists prove themselves violent extremists. Literally no one has time for these people anymore, even most women talk shit about them.

[–]loin_fruit 1 point2 points  (1 child)

Seems to me that when someone has no defense for their hamstering, they choose the path of violence and/or "I know the answer, but I won't tell you!" bullshit, that kids use when they don't get their way.

Women = children

[–]2rp_valiant 2 points3 points  (0 children)

the worst part is that @anarchabarista is a guy. Just a very deluded one.

[–]Endorsed Contributor30303030303030 2 points3 points  (0 children)

remember though, we are the hateful ones, the rapists


[–]derkonigistnackt 26 points26 points [recovered]

I'm starting to feel like buying from them

[–]Endorsed Contributor30303030303030 9 points10 points  (0 children)

I'll buy their stuff only because they won't lie down to feminist hatred and bullying.

Finally someone isn't scared.

[–][deleted] 30 points31 points  (2 children)

I love this guy. Just signed up for his magazines.

[–]Endorsed ContributorRedBigMan 19 points20 points  (1 child)

Incoming 10-25k subscriptions from TRP.

[–]FattestRabbit 1 point2 points  (0 children)

I feel like this is a good use of our numbers.

[–]nomorelulu 12 points13 points  (0 children)

Jesus Christ, these "women" on Twitter are like wild hyenas. WTF is wrong with people.

[–]Razgriz16 16 points17 points  (1 child)

Ha! Reminds me of this hotel in Dublin from /r/fatpeoplehate


[–]foldpak111 7 points8 points  (0 children)

She is quite delusional. Appearance is a consequence of health.

[–]nothere_ 2 points3 points  (0 children)

fems cant handle the bantz

[–]Endorsed Contributorredpillbanana 1 point2 points  (0 children)

These guys are my new heroes. Protein World proves that you can fight feminism and win. Love that #Winning tag that they used.

[–][deleted] 147 points148 points  (36 children)

If men complained about the fit men in protein ads, women would tell them "stop being such a pussy!".

[–]bassivemalls 96 points97 points  (33 children)

I can't even imagine a man complaining about how in shape another fucking guy is. Get over it, it's not your body and has nothing to do with you. You should respect that guy, not hate the people who took his picture.

Another major difference between men and women: Men see a better man and try to improve themselves, women see a better woman and try to tear her down below her level.

[–]nouveaugosse 45 points46 points  (29 children)

Beta men do this too, just not with regard to physical characteristics. You will often hear "men" tearing down another man because he: makes more money, drives a particular vehicle, is successful at his job etc. etc.

[–][deleted] 20 points21 points  (24 children)

That or immediately assume any weight lifter takes steroids or is a meat-head. In reality though people who can achieve a muscular body tend to be hardworking, smart, successful people.

[–][deleted] 15 points16 points  (23 children)

Including the steroid users. You don't get ripped taking steroids. You get ripped by working your ass off and being dedicated and consistent, THEN taking steroids while continuing to work your ass off.

[–]qwerty622 6 points7 points  (19 children)

You get ripped by working your ass off and being dedicated and consistent, THEN taking steroids while continuing to work your ass off.

stop perpetuating this myth. steroid uses can gain muscle without doing anything whatsoever, there have been a ton of studies corroborating this. i have absolutely no problem with anyone taking steroids, but for them to demand respect because they had to "work their asses off" is laughable. how you respond to steroids has far more to do with how steroids work with your body's androgen receptor than any work you put in.

it is certainly possible to work your ass off while taking steroids but to imply that it is necessary on them to have an excellent body is just false.

[–][deleted] 11 points12 points  (1 child)

As Rollo pointed out, a lot of betas will use the disqualifier, "he's probably a fag", which is very similar to intrasexual female slut-shaming in its application.

[–]loin_fruit 8 points9 points  (0 children)

Like the beta dudes that see a man driving around in a nice ass car "he must be compensating for something"

Nah bitch, he has a nice ass car cause he worked his ass off for the money which led to getting that car.

[–]bluedrygrass 11 points12 points  (1 child)

Men admires other men's good bodies. They're inspiring. At most we get sad if we don't like ourself. Arnold Schwarzenegger is universally loved and looked up to. He's sort of a father for entire generations of fatherless boys.

edit: what a coincidence. The comment right below mine expresses exactly the same concept and example. I'm going to leave this.

[–][deleted] 0 points1 point  (0 children)

Actually, feminists would twist it into being oppressive to women and promoting rape culture.

[–]notablackmamba 104 points104 points [recovered]

It never ceases to piss me off how women see ads like this and think "I could never look like that!" and then feel they have the right to be angry when they're not even fucking trying.

I think most guys see a pic of Arnold or some other iconic male bodybuilder and either pick the woman's way out (except society would never support a man being lazy) or they get motivated as all hell and work to build the body of their dreams.

[–][deleted] 82 points83 points  (16 children)

I've never seen a guy look at a picture of Arnie and feel anything but admiration or at least indifference. When has a guy ever been so openly envious that he blamed society for setting "unrealistic standards" by showing pictures of men better than him?

When you imagine a man doing that, it just brings out all of the childishness, envy and hamstering that one has to go through in order to think and act like that.

[–]happyhorse_g 17 points18 points  (4 children)

It's coming. Feminism will need a steady stream of outrage as it's assumed and implied doctrines are picked at and weakened. Men will soon be invited to shout out against male models in adverts.

[–][deleted] 8 points9 points  (0 children)

This is such a clusterfuck. Nobody's becoming happier from this.

At least, along with less quality products on the market, there is less quality competition as well.

It's so easy to be manly these days, just have some self-respect and don't shit your pants when you see her and you're standing out already. 50 years ago when everybody was all about manliness? Tough luck buddy, you better work on yourself.

Not to say that you should relax nowadays, but it's not like you have to try hard either.

[–]hypercompact 1 point2 points  (0 children)

I will gladly laugh at them. Join me! Let's laugh at them together.

[–]SnoopKittyCat 13 points14 points  (4 children)

In LA I know many "men", hipsters Sjw feminists, who react just like women. Realize that its done, we now have the first generation of grown up created by feminist values and its not pretty.

[–]1whatsazipper 10 points11 points  (2 children)

Such men are swiftly crushed. In some sense I welcome their appearance. They're so pathetic they're non-competition. If they have a girlfriend, she'll probably convince him to go 'poly' when she's caught in compromising situations.

[–]SnoopKittyCat 5 points6 points  (1 child)

I think the opposite, i think they thrive in places like LA. What drives me crazy with those guys is something else: they do not know how to make anything with their hands, fixing something, woodworking, welding, electronics, climbing, put a bandage on a dog, even cooking. They might know how to dj or mix a weird gay cocktail. I can not stand to be around those people and most of them are teachers which scare the living well out of me.

[–]1whatsazipper 7 points8 points  (0 children)

Try sleeping with their women. You'll find it much easier than expected.

[–]foldpak111 2 points3 points  (0 children)

It's even more pathetic when you game them like a woman and they respond exactly like a woman. I suggest you go try it, it's sickening yet hilarious.

[–][deleted] 25 points26 points  (5 children)

Go to the mensrights subreddit, or hell any default on the frontpage with this issue at hand. There's a whole slew of pussies making the same argument about "unrealistic male body standards"

Fucking pussy fuckboys.

[–][deleted] 22 points23 points  (2 children)

Somehow I think k they're doing it in response to the feminist retardation that is the beauty standards thing. I think they're just doing it to show that, as with most feminist issues, they are male problems too, but we don't fucking whine about it. See: feminist argument to put fewer women in prisons/close down female prisons, affirmative action for females in eduvation, rape, circumcision... All affect men too, but were not asking to be protected like special snowflakes.

[–]Razgriz16 1 point2 points  (0 children)

Well, I've seen some who are genuinely whining about it. That needs to stop at least.

[–]docbloodmoney 1 point2 points  (0 children)

The difference between men and boys. A lot more males never grow up these days

[–]topredhat 13 points14 points  (2 children)

Its to take down the competition. It is easier to take people down then to improve yourself.

[–]happyhorse_g 5 points6 points  (0 children)

Sure is given they are very much in the majority too. But mrs model and the protesters both know the truth here - they all want her power.

[–]Anaxamandrous 6 points7 points  (0 children)

Yep. I was going to say I never saw those ripped dudes in Abercrombie & Fitch ads or in cologne ads and bawled my eyes out over it or threatened to throw rocks. I decided to work towards that. Never was quite that level, but I never felt the slightest anxiety about hitting the beach or pool in just swim trucks either. It's work, but it's worth it.

[–]VinylGuy420 2 points3 points  (0 children)

Exactly. I get motivated when I see built looking dudes. I love looking through Muscle and Fitness before workouts. Call it gay, call it body dysmorphia, call it what you want. All it is, is motivation and respect for hard work and dedication. I've had this image as my phone wallpaper for the past year to remind me everyday WWAD?

[–]Redweed 49 points50 points  (10 children)

Feminist complain that advertisements give young girls a bad perspective on what a healthy ideal body for a woman is supposed to look like while these same feminists stuff their face down with cake, pizza and many other unhealthy things. These feminists really don't care about the young girls who look at these advertisements. These feminists are too lazy to workout and lack the willpower to eat nutritious foods and not eat crap for an extended period of time. They don't want to admit it, so they delude themselves into thinking that the only way to look like those girls on the advertisements is to throw up everything you eat and workout 10 hours a day.

[–][deleted] 13 points14 points  (8 children)

People ask me how I'm in such good shape all the time and I don't even lift. I tell them I have a pull-up bar on my closet door, do a few pushups and walk 1-3 miles per day, which is true. It's not hard to have a pretty legit body. I drive in the message that it's insulting to think that you'll get huge if you lift; I've done SS and know that you gotta progress and eat big to gain any kind of size (ie. work hard for it, it's not an accident).

[–][deleted] 10 points11 points  (7 children)

It pissez me off to no end when women (or even men, but its mostly women) say they don't want to get huge so they dont lift. One bitch told me she did rowing for 2 weeks and her legs grew so she stopped. They then reje t every single thing I say, even though I clearly know what I'm talking about (have been a part time fitness model). Pisses me off.

[–]Tricky_Dick_ 6 points7 points  (0 children)

My fwb just started working out and she was complaining about that and giving me the "I don't want to huge like you" line. I told her she couldn't, even if she wanted to, because her body doesn't naturally generate the testosterone required to develop larger muscles. That made her pause and think.

[–][deleted] 2 points3 points  (2 children)

My issue is when I explain to a woman that they have 1/100th of the level of testosterone as I do that they would never be able to put on any real amount of muscle, they go off on some tirade that is completely irrelevant to what I just told them.

Luckily my wife lifts and doesnt bitch that she's gonna get big.

[–]Senior Contributor: "The Court Jester"GayLubeOil 112 points113 points  (5 children)

Instead of climbing Mount Everest women declair wherever they are standing to be Mount Everest and proceed to demand as much praise as Edmund Hillary.

[–]Endorsed Contributorredpillbanana 4 points5 points  (0 children)

"It is not the mountain we conquer but ourselves.”

— Privileged white male cis scum Edmund Hillary

[–]Redpillthriller 61 points62 points  (8 children)

Wouldn't surprise me one bit if this was a calculated advertising campaign.

Sales have gone up 500% or something. Before this I certainly hadn't heard of them.

[–][deleted] 42 points43 points  (5 children)

Business execs are the most RP of all

[–]1sailorJery 43 points44 points  (4 children)

well, good ones anyways, and did you see a picture of the CEO? Dude looks the part

[–][deleted] 15 points16 points  (2 children)

You're right, some total beta CEO's are gonna climb up here and there. Also, that's what I want the guy steering 'Protein world' to look like!

[–][deleted] 6 points7 points  (1 child)

Seriously. Mirin' his forearms hard.

[–]foldpak111 4 points5 points  (0 children)

Me too. Gotta keep working towards huge quads and glutes. I'm terrified of guys with huge legs you know they don't fuck around

[–]anonlymouse 21 points22 points  (0 children)

It didn't really shoot up until #GrowUpHarriet. People are used to SJWs getting upset and they just ignore it. The CEO telling them to get bent was truly attention grabbing.

[–]Hockey7111 0 points1 point  (0 children)

I shoulda invested some stock into the company... I only play the canadian market though

[–]Soaring_Seagull24 28 points29 points  (3 children)

Ridiculous. Men are held to the EXACT same standard. Men with incredibly low body fat and extreme amounts of muscle are shown on every movie, fitness magazine, and advertisement in the world.

[–][deleted] 23 points24 points  (0 children)

Men are held to a higher standard axtually.

[–]Jimmy_Big_Nuts 6 points7 points  (1 child)

This is barbie... This is he-man...

[–]VinylGuy420 7 points8 points  (0 children)

...or Batman, Superman, the Hulk, any super hero really, WWF wrestlers and their action figures, GI Joe, Greek/Roman gods, Jesus, Zzyz, and the Ken doll to some extent. So don't tell me the Barbie doll, the one thing girls have, is sending them the wrong message.

[–]1raceAround126 23 points24 points  (3 children)

Hang on.

Two news stories. One about a protein world advert, so in protest they strip off. In another, it's a "slut walk" where women pretend to be victims of rape and call themselves sluts... I just don't... really!? I can't quite figure this shit out. I mean surely, standing naked in a tube station is dangerous enough... next year's slut-walkers?

I have had girls who were extremely good looking but when naked could stand to tone up a little. All of them, knowing I strictly work out, ask for tips to improve themselves. Those two girls in particular wouldn't need a whole lot of work to tone up to a good level of fitness. We all know the model in the advert is photo shopped, but come off it. I'm not going to stand in a pair of speedos next to a Calvin Klein advert because I don't have a six-pack! I feel the reaction would be somewhat different.

I agree with the protein world response. "Grow up" is a perfectly fitting response! It really is. Surely the advert is meant to invoke a response of "I could do with a little less arse, I should go diet or workout!"

[–]1studyworkoutsleep 10 points11 points  (1 child)

Workout out is hard; claiming something is offensive on Twitter while eating Cheetos is easy. Women today want validation supplied without any work. A body that's desirable, and a personality that is desirable has never been easy, at any point in history. It certainly has not been earned by sitting on your but eating snack foods and waiting for something to offend you or someone else's hard work to make you feel bad. Ladies, get to the gym and get some emotional intraspection and maybe you'll becomr happy enough with yourself you don't need to cry and get media attention because an attractive woman is on a billboard.

P.s. I wonder if deep down they magically think people validating them will make them as desirable as said model? I love getting fitness advice from friends, and I think society underplays how much exercise and real lifting/strength training is vital to building the body you want. Thanks for sharing the fitness knowledge with those who need it

[–][deleted] 21 points22 points  (4 children)

you know its like the feminist oligarchy decides what the feminist masses are going to be pissed off about every morning. the oligarchs get up from their board room after their decision, whip out their smart phones and tweet out what women need to be pissed off about today. in short order the feminist zombies arrive on target with smart phones in hand to show how oppressive the bikini billboard is by wearing a bikini themselves. total genius.

[–]human_bean_ 7 points8 points  (0 children)

That's how the modern marketing machine actually works. The unholy alliance of hysterical women, henpecked betas and greedy merchants. http://en.wikipedia.org/wiki/Manufacturing_Consent

[–]Endorsed ContributorRedBigMan 5 points6 points  (0 children)

Just post some naked tits on a billboard as an ad for plastic surgery and wait for the women to toss their tops and snap some pictures.

Statistically at least 10% should be decent looking tits.

[–]bat_mayn 1 point2 points  (0 children)

Unfortunately that is not very far from the truth, at all.

[–]Heizenbrg 0 points1 point  (0 children)

perfect analogy to Interventionism. 10/10

[–]enjoys_fisting 20 points21 points  (0 children)

"Embrace your body!" Says the fatass..

Then proceeds to wear their bathing suit so it holds up their gut. Every. Single. Time.

[–]Endorsed Contributor30303030303030 76 points77 points  (7 children)

Feminists, not women.

That's their job, being a victim, getting offended. If they had half of a real problem in life they wouldn't even have noticed it.

[–]silly_bird 30 points30 points [recovered]

If they had half of a real problem in life they wouldn't even have noticed it.

Like most offendatrons they usually come from a family with large amounts of money. When it boils down it's about rich kids telling the rest of us how to think.

[–]GermanDude 2 points3 points  (0 children)

So true. As most of the lefties, that act as if they have no money, even though all their shit from Urban Outfitters, Brooklyn labels and their vegan bakery costs a fortune that no middle-class family could afford without cutting down on essentials.

[–]SnoopKittyCat 9 points10 points  (1 child)

Exactly, that is why Jews are over represented among feminists.

[–]ChadThundercockII 2 points3 points  (0 children)

Let us start a movement called : A real life problem for every Feminist. Hashtag : ARealLifeProblemForEveryFeminsit.

[–]FoolishWiseGuy 1 point2 points  (0 children)

Don't you just love feminist tears?

[–]bitches_be_crazy86 31 points32 points  (14 children)

The skinnier one actually looks kind of ok and is beach ready. Guess that was the youngest and best looking on they could find.

The one on the left however.... lol

[–]Senior Contributorexit_sandman 16 points17 points  (2 children)

She should at least get another bikini.

[–]mitomart 34 points35 points  (1 child)

She should never get near any bikinis.

[–]loddfavne 5 points6 points  (0 children)

This made me think of something even worse.

[–]anonlymouse 8 points9 points  (0 children)

The one on the left however.... lol

She can't even smile properly. The redhead at least looks like she has some measure of confidence.

[–]tompanz 11 points12 points  (4 children)

It doesn't help that she has an ugly ass bikini that seems to exaggerate her chubby stomach.

[–]anonlymouse 9 points10 points  (3 children)

It's probably meant to minimise it, like a girdle.

[–]tompanz 1 point2 points  (2 children)

Maybe, but I don't think a bikin girdle is really possible. Especially when it shows her midriff in its tubby glory.

[–]anonlymouse 1 point2 points  (1 child)

Of course. That's the thing with having a beach body - you can't hide anything. What it beach body ready really means is bedroom body ready.

[–]tompanz 1 point2 points  (0 children)

Pretty much, there's a reason some people wear Tshirts to the pool.

[–][deleted] 11 points12 points  (2 children)

That fucking awful posture..

[–][deleted] 23 points24 points  (1 child)

She's standing awkwardly because she's uncomfortable. She's uncomfortable because she knows she doesn't look good.

[–]denart4 4 points5 points  (0 children)

The left one is puke-inducing

[–]nouveaugosse 17 points18 points  (1 child)

You know what pisses me off the most about the whole "positive body image" movement? These people aren't saying anything philosophical about the constructs, culture and flexibility of beauty, they simply want the definition of beauty to be changed to include them. Strip away all the layers of "positive body image" and your left with nothing more than the willful acceptance of sloth and mediocrity.

[–][deleted] 6 points7 points  (0 children)

To me, "positive body image" always meant "I wanna be fat and lazy without any social consequences".

[–]FoolishWiseGuy 10 points11 points  (0 children)

Saw this on the tube the other day whilst sitting next to a fuming fat whale. Couldn't control myself of laughing so hard

[–]Jimmy_Big_Nuts 8 points9 points  (0 children)

I really liked how the company handled this - they maintained frame. Their tweets are brilliant.

As for why the feminists went nuts - plain and simple, jealousy and bitterness and anxiety about their low SMV and their hatred of being judged as GIRLS led them to feminism in the first place. They want to be judged like men. This poster contradicts their assumptions and makes them realise they fail at being pretty, i.e., are low status women. To them it's hard-hitting oppression.

[–]ironicsh 10 points10 points [recovered]

Funny how if this was a very fit man with a six pack, a muscular chest, and great quads, there would be absolutely no complaining or talk of sexism

[–]kpgfisty 5 points6 points  (1 child)

A man would admire and actually want to become that ripped man.

[–]the_primal_pimp 9 points10 points  (2 children)

This is the email I sent the company:


I just bought Whey Protein isolate from your company to help me be the healthy strong man I want to be. I need a product like that and thank you for providing it. However, I choose to get it from your, and not another company because of the stance you took in the recent publication of your beach body ad.

I believe that companies, groups or individuals should be free to promote an ideal image of health and excellence that people ought to aim for. Examples of excellence should be admired and heard as a call to become a better person and not be drown out by the cry of people whose ego is hurt.

Everyday, In many domains of life, I see example of men and women who are achieving more then I am right now and yet, I am not demanding that they hide or tone down their successes so that I can feel that I am enough. Rather, I thank them for displaying their ethos for it is that display that fuels my desire to equal/surpass them and allows me to grow.

Some people choose to disagree with you using twitter. I choose to agree with you using my wallet.


[–]thedude122487 2 points3 points  (1 child)

Voting with money is far more efficient at policy change than any vote at the booth

[–]Dark397 8 points9 points  (0 children)

Some people just have too much time on their hands. If only they'd use it to be productive at work we wouldnt have so many "gender discramination" cases in the work place.

[–]Senior EndorsedMattyAnon 5 points6 points  (0 children)

The ads are apparently sexist because they consist of a larger than life picture of a super-fit perfect 10 model in a small bikini.

The ads aren't sexist. They are holding women to an ideal they can't be bothered to reach, so they attack it and try to drag it down.

They pretend it's sexist. They pretend their lives shouldn't be driven by body ideals. But the reality is an instinct to eliminate the competition.

[–]jacks_pubic_cock 6 points7 points  (2 children)

One time in a behavioral Science class we were having a discussion about a woman who wanted to have posters of women in bikinis taken down from the walls in a custom auto shop.

The woman's argument was that it was objectifying and made her feel uncomfortable.

Pretty much everyone in the class agreed that it was ridiculous to expect the shop to comply with her demands except for one girl who I am sure is a feminist.

When it was brought up that the shop is just exercising their freedom she literally started crying and basically said that she should have the "freedom" to feel "comfortable" wherever she goes to the point of being able to tell shop owners what they can and can't put on the walls.

She was crying as she said this. She was fat and had a huge mole on her face so it's obvious this has nothing to do with logic and everything to do with insecurity.

There are all kinds of nutjobs in the world and people like this are just one type. These people can't be reasoned with, they just have to be publicly exposed as the nutjobs they are as much as possible to prevent people in their formative years who don't really know who they are yet from getting sucked into this mindset in the first place.

[–]through_a_ways 2 points3 points  (0 children)

she literally started crying and basically said that she should have the "freedom" to feel "comfortable" wherever she goes to the point of being able to tell shop owners what they can and can't put on the walls.

I mean, it's already accepted policy to ban male students from class because they physically resemble a rapist

[–]Endorsed ContributorTheRedPilsner 13 points14 points  (2 children)

On a related note, the bikini model in the ad is named Renee Somerfield. I highly recommend following her on Instagram; she's got one of the most ridiculously insane bodies I've ever seen: tall and thin, with a tiny waist and big (supposedly natural) boobs.

[–]aesthetics4ever 4 points5 points  (0 children)

I like how the brunette is so "satisfied" with her body that she wears a super long bottom to hide that stomach. :)

[–]∞ Mod | RP Vanguardbsutansalt 5 points6 points  (1 child)

The best part of all this IMO is that the company in question isn't buckling. They stood up to the feminists who are bitching about it and even told one to grow up via Twitter. It's a notable moment in public discourse that a big company told mainstream feminism to pound sand.

I don't think 5 years ago this would have happened and it could be, maybe, just maybe, evidence of the misandry bubble starting to crack.

[–]Krelious 4 points5 points  (0 children)

Its because women do not rise to compete instead they bitch that anyone could be viewed as better than them because the other person put in hard work to look good.

Essentially anything that threatens their ideal lifestyle of being lazy, greedy and gluttonous sets of alarm bells in their head that they need to unite and attack this idea otherwise people will expect more of them than throwing on makeup and having a nice outfit.

[–][deleted] 5 points6 points  (0 children)

I swear, these people are always making some hashtag shit that doesn't make any sense. #YesAllWomen #EachBodysReady, the fuck are they talking about?

[–]Luke666808g 4 points5 points  (1 child)

"We're not sex objects!"

proceeds to strip down to 2 piece bikini to prove they aren't are

[–]unsafeword 5 points5 points [recovered]

On his personal account, the CEO is retweeting some of the support and praise he's received.


[–]skoobled 1 point2 points  (0 children)

Anyone want to take bets on the percentage of feminist whiners have rubbed one out on his pics as well?

[–][deleted] 2 points3 points  (1 child)

The one on the right is looking at the model thinking, I'm close to that. The one on the left is her duff. Would bang the skinny one

[–]symko 1 point2 points  (0 children)

so the poster chick then? yes, I fully agree. /s

[–]momomotorboat 3 points4 points  (0 children)

When was the last time you saw feminists get angry at ads featuring buff men? Correct me if I'm wrong, but I don't think they picketed outside of screenings of Magic Mike.

[–][deleted] 6 points7 points  (2 children)

It still amazes me that guy's think women thought of this themselves.... , if you look at the start of most of these isms' you will see the roots & initial growth was planned think tank social policy to divide & disempowering the lower classes (below the production & banking class.). The super global rich have had people working in think tanks for a very long time thinking about how to get you to focus on tearing each other apart thru supposed sexism, racism... BUT what you all almost continually fall for is your love of individualism..... It makes you more & more powerless year after year. You waste your lives trying to become better, when as a group.. You could unite and have the riches of the world. It was thought of & planned. For those who are curious... Read & watch more about Edward Bernays & then question why this major figure of Western social policy was left almost entirely out of the history books. Super rich production & finance class gets you to train & compete against each other like an illegal cock fight & also trains women to spread it for their power & resources. An entrepreneur is a hard working slave who thinks he can one day own the Masters plantation. Dumb as hell.

[–]rtf111 1 points1 points [recovered]

Having never been privy to the private conversations of the world's richest and most powerful people I can't for certain dismiss your claims of a think tank funded by the super global rich that is brainwashing the masses in order to enslave them but it sounds a little bit like The Matrix to me... Wait... The red pill...

[–]ubercoolhipsterguy 2 points3 points  (0 children)

When there's money and self esteem to be made by both parties no collusion is necessary.

[–]SpeedMetalPunker 2 points3 points  (2 children)

This last line, absolutely this. I've gotten in the best shape I've ever been in and now my out of shape 45 year old coworker hates me. And he's always scrutinizing why I have to weight lift, be physically active, for not wanting to be average, etc.

[–]rtf111[S] 5 points6 points  (1 child)

"Why are you going to the gym all the time and working out so hard, what are you training for?"

"Life, motherfucker."

[–]analrapeage 2 points3 points  (0 children)

Fat is a choice. The simple chemistry of fat is if you take in less than you expel (exercise or anything else), you will lose fat. Any other argument is a deflection of that truth and an abdication of responsibility. And I'm saying this as someone without a six-pack.

[–]Trail_of_Jeers 1 point2 points  (0 children)

I'd hit em both, because if God didn't want me to catch them, he wouldn't have made them so slow and stupid. ;)

[–]foldpak111 1 point2 points  (1 child)

That picture is repulsive those bitches need to eat chicken and spinach, lean and raw, without the dressing, three times a day. The skinny fatness brings back bad memories brb deadlift

[–]Premgt 1 point2 points  (0 children)

Fitness equipment/gear/supplement businesses are one of the few markets immune to feminist whining. They're not losing any money because these fat cows were never the target demographic.

[–]ashion101 6 points7 points  (2 children)

God feminists give me the shits, especially as a woman. They scream like babies over this ad yet, as the owner of the company pointed out, they don't do shit about all the magazines or other large ads out there covered in even skinnier, fitter girls showing off their bodies along with tags lines in various forms of 'get your body beach ready' or advertising underwear, beauty products, cars, etc.

If you're so damn insecure get off your lazy ass and fix the things you're so insecure about! But no that requires physical effort over sitting on their widening asses before their smart phones and laptops where they can safely spew their rhetoric and wail about the 'evil mens' to their childish hearts content.

I personally don't have what I'd call a beach ready body, but you know what? I'm working on that. Despite illness and fatigue I'm slowly getting myself back into my old work out routines and improving my form for myself and for my husband. Because I want to feel better in myself (annoyed at the amount of weight and muscle mass loss I've suffered) and feel like I'm accomplishing something for once, and look to better for my husband. He likes me as I am but Isn't complaining about the early results or my aim to get dat ass.

[–][deleted] 3 points4 points  (1 child)

Feminists tend to blame men for pressuring these women into looking a certain way and yet when you look at the covers of vogue which is designed to be for women by women we don't see anyone moaning about that.

[–]ashion101 1 point2 points  (0 children)

Of course not, because men can't be objectified or sexualized like women because patriarchy, mens shit or whatever they wanna pull outta their asses this week.

[–]blimp11 0 points1 point  (0 children)

People need to think they aren't good enough. It's gives something to strive for. Feminists are all about complacency and weakness

[–][deleted] 0 points1 point  (0 children)

This looks like staged marketing....

[–][deleted] 0 points1 point  (0 children)

Unattainable? Nothing is unattainable if they would get their fat lazy asses to a gym.

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