Feminists in the UK are raging about some sexist subway ad campaign by a fitness supplement company called Protein World. There was a whole brouhaha on Twitter when Protein World told one feminist whiner to "Grow up." and included a collage of women's magazine covers that were basically identical to Protein World's ad ("Are you ready for the beach?", "How to get into bikini shape for the summer", etc.)
After seeing the ad, I felt I knew why it was angering so many women but couldn't quite put my finger on it. The ads are apparently sexist because they consist of a larger than life picture of a super-fit perfect 10 model in a small bikini.
Then a couple feminist bloggers decided to protest the sexist ads by posing in front of one in their own bikinis. Looking at the picture I realized that Protein World's ads are directly attacking their deepest insecurities. Body flaws can be hidden with spanks and a pair of tight jeans but not in a bikini. The skinnier redhead feminist has a very pretty face, great hair, perfect teeth... but her body is meh. How many girls have you thought were pretty but when they took their clothes off had so-so bodies (granted it's hard to be objective when the girl is naked and spreading her legs). The ad makes them incredibly insecure because there's no competition between them and this huge picture of a perfect model. They are jealous of an advertisement.
Anyways, it reinforced to me that if you are a fit person you are always superior to an out of shape schlub, even if that schlub is a pretty redhead feminist.