Marvel is starting to realize what anyone lurking TRP realized months or years ago: Marvel's new strategy (the same strategy you've seen any place where trend-followers adopt the newest socially-virtuous fad) catering to SJWs-- is a tanking strategy.
(Along with any other media that attempts to bastardize what cultural or media pursuits young heterosexual males engage in)
Yeah, get this-- Someone at Marvel thought that changing up their comic stories to include more minority and female characters... was somehow going to keep their base (heterosexual males, mostly white, mostly young) engaged.
Whose idea was that, I wonder. Was there a profit motive? Or was the motive politically-driven? We all know the answer.
Perhaps the geniuses at Marvel thought that by changing the culture of their product, that somehow they would appeal to a culture that has never really had an interest in them: non-"heterosexual male" population groups.
Somehow, I suppose, they must have thought there would be a positive impact on their profit line by diversifying their character cast & stories to "Social-justice"-ify them.
Well... apparently these Marvel folks who are so interested in social justice & minority/female incorporation, misjudged the appreciation they would receive from the SJW crowd and the economy at large.
They pandered... and those they pandered to either did not care, or do not exist en masse enough to result in an ROI on the idiotic decision to pander to them.
Marvel Comics' SJW-catering strategy is tanking.
Marvel executive says emphasis on diversity may have alienated readers
Columbia Pictures' new GhostBusters tanked hardcore.
What new SJW-pandering media products will continue bashing heads against walls, trying to alter our culture on an industrial scale?
It will be entertaining to see. I look forward to more SJW-pandering media flops.