Emotions are nature’s way of executing a command. This post looks at why we’re illogical and provides great examples of the kind of emotional persuasion that happens every day.
Let’s talk about winning. Now TRP has a great community of actionable advice. You know, work on yourself and be the guy men and women want to be around. Build your SMV.
Okay, we all understand that, but how do we do it? And why aren’t we all alphas by now?
Information is not the problem.
All your problems right now do stem from a lack of information. Unfortunately all too often, there’s a common misconception here that we don’t know how to solve our problems. That we need to do more research to figure it out.
That’s right but for the wrong reasons.
TRP bashes on SJW, but to their credit, they do something better than all of us. SJW are winning the emotional game. Logically, there points usually make no sense. But they can play your emotions better than anyone.
You’re going to win through emotional domination.
If SJWs do one valuable thing it’s providing the framework for mass persuasion. It feels like they’ve brainwashed the entire world. Let’s take the ethical aspects of that and put it aside. Here’s how they do it.
Tactics of SJW include:
- Name-Calling (bigot, racist, sexist)
- Playing the Victim (online harassment)
- Exaggerating claims (1 in 5 women are sexually assaulted, Michelle Fields being assaulted by Trump’s Manager)
- Viciously attacking people who oppose them (black lives matter protesting Ben Shapiro, gamergate)
- Staying on Message (media are not covering Immigrant rapes in Cologne)
Now there is one man who’s able to use emotional persuasion for his own gain. My last post on him did really well and it was called, “How to Defend Yourself Like Trump: 11 Pro Strategies." I wrote that piece because I was so surprised that we were seeing a conservative candidate using the SJW persuasion tactics!
Donald Trump uses all of these tactics:
- Name-Calling (low energy, choke artist)
- Playing the victim (unfair treatment by the press)
- Exaggerating claims (Mexicans are rapists and drug smugglers)
- Viciously attacking people who oppose them (Look at how Trump attacks the media and his opponents)
- Staying on Message (I’ll build a wall and make America great)
Now the correlation between the tactics used does not prove to be causation for Trumps success. However, it does give a good suggestion of why he’s doing so well. What’s really surprising is that most people don’t do this.
We take a logical approach because that makes sense. But if we were all logical we’d be cold calling to get more sales all day. We’d be cold approaching women until we had a harem waiting for us at home. And we’d all have six-packs because we’d have perfect diets.
But we don’t because we are not logical. We are emotional.
There’s a great book called Mindless Eating that looks at the psychology of our eating habits. Once you see how surprisingly irrational are eating habits you’ll realize the power of tapping into people’s emotions.
My favourite MINDLESS EATING quotes to illustrate how we’re all irrational:
- “Almost any sign with a number promotion (2 for $2) leads us to buy 30 to 100 percent more than we normally would.”
- “If we consciously deny ourselves something, again and again, we’re likely to end up craving it more and more.”
- “If a person thinks he ate less than that typical volume, he’ll think he’s hungry. If he thinks he ate more, he’ll think he’s full.”
- “The more you think of something, the more of it you’ll eat.”
- “When people ate alone, some ate very little and others ate quite a lot… When eating in groups of four or eight, light eaters ate more, and heavy eaters ate less.”
- “Anything that takes our focus off the food makes us more likely to overeat without knowing it.”
On the same topic of psychology, there’s another great book called PREDICTABLY IRRATIONAL by Dan Ariely. Here are some great quotes from him that really illustrate the weaknesses we all have:
“Individuals are honest only to the extent that suits them (including their desire to please others)”
“Once we take ownership of an idea — whether it’s about politics or sports — what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we can’t stand the idea of its loss. What are we left with then? An ideology — rigid and unyielding.”
“...if I pay you lots of money to see reality in a certain way, you will.”
For lots of undesirable behaviors it helps to have a rule. Think about something like “no drinking,” “no dessert unless it is the weekend,” Rules help us figure out when we are doing the right thing and when we are not, and this way it helps us behave better.
It is helpful to think of people as having two fundamental motivations: the desire to see ourselves as honest, good people, and the desire to gain the benefits that come from cheating - on our taxes or on the football field.
THE MOST IMPORTANT QUOTE:
"Emotions are nature’s way of executing a command. Imagine you’re in the jungle and you see a tiger. What nature wants you to do is run as fast as possible without thinking. And emotions have evolved as a way of getting us to behave in specific ways, even if not perfect or rational."
Now let’s get to how you can start winning through emotional domination. If you want to start controlling others to get what you want, you’re going to need a lot of practice. This the first step, the best answer to starting winning through emotional persuasion is to put in a lot of hustle.
Here’s an amazing excerpt on mastery from the Art and Fear:
The ceramics teacher announced he was dividing his class into two groups. All those on the left side of the studio would be graded solely on the quantity of work they produced, all those on the right graded solely on its quality.
His procedure was simple: on the final day of class he would weigh the work of the “quantity” group: 50 pounds of pots rated an A, 40 pounds a B, and so on. Those being graded on “quality”, however, needed to produce only one pot - albeit a perfect one - to get an A.
Well, come grading time and a curious fact emerged: the works of highest quality were all produced by the group being graded for quantity!
It seems that while the “quantity” group was busily churning out piles of work - and learning from their mistakes - the “quality” group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay.
It starts with HUSTLE.
The participants who theorized on creating the best pot did far worse than those who just created. My personal experience with writing and making films affirms this.
And if you look the number 1 common dominator in all successful people, it’s always the same thing: hustle. I hate all these internet gurus that praise how little they work do and how much they make. We should all be working as hard as possible.
But the desire to hustle isn’t enough. We need to understand our own emotional blueprint to figure out the best way to make that happen. We not only need understand our own blueprint but we need to understand the various emotional blueprints of others.
Taking advantage of emotional triggers requires a level of discipline and a focus on machiavellian training. But those details are for another post.
- Information is NOT the problem for creating change
- We need to appeal to the emotions of others like SJWs and Donald Trump
- We have hundreds of psychological weaknesses that you can take advantage of
- In order to learn all this, the first step is practice
The BIG LESSON:
- Emotions are nature’s way of executing a command. Use it to your advantage.
If there’s interest I can post a part II showing you the exact tactics and word-for-word scripts on how to take advantage of our psychological weaknesses.